Product Content Strategy for Blackboard
As the Product Marketing Manager at Blackboard, I developed a product content strategy for Blackboard’s mobile product line. I developed content to help drive student and instructor adoption and engagement with Blackboard’s student and instructor apps.
Mobile Learning Ebook
Blackboard Offline Blog
Mobile One Pager
Blackboard Mobile Promo Videos
Promotional videos to educate instructors and students about the value of Blackboard mobile apps. I was responsible for script development, creative direction and project management.
